Gannett Co., LOCALiQ

Digital Marketing Online Course

Type of Learning:

Sales, digital marketing, product enablement

Target Audience:

Sale Associates


Articulate 360, Adobe Photoshop, Google Suite

The Challenge

Gannett launched LOCALiQ, a one-stop digital marketing and advertising shop for their customers. Their Sales Training Team identified the need to transition from instructor-led training (conducted via webinar during COVID-19) to online learning experiences to scale, free up their expert’s time, and provide an on-demand platform of training modules for their Sales Team.

Our Solution

Through a rapid development process, we provided learning design consulting & eLearning development support to their team.

We worked with their Subject Matter Experts to refine their content and structured the course strategy.

We designed and built an eLearning program with approximately 30 modules.

The Results

By creating an online course, LOCALiQ Sales Team can access resources and all the essential information they need to successfully talk about their products to their potential clients whenever and wherever they need to. By providing learning on-demand, the team's productivity should increase, and the need for on-site instructors or trainers via webinars would not be required.


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