Product adoption and enablement, customer education
Meta Elevate offers learning opportunities to amplify the voices of Black and Brown content creators, increase their digital marketing skills, and expand their reach online.
There was a need to create custom eLearning courses and promotional videos for this audience to ensure they have the skills needed to get started on Facebook and Instagram.
Learning design consulting & eLearning Development were provided to the Business Education team to customize existing content for Black and Brown creators through a series of eLearning courses and promotional videos.
Our consultant worked closely with their Team Lead to map out the course, manage the project, and ensure a timely launch that met the organizational goals.
The consultant worked with several product managers and stakeholders to ensure accuracy when describing the features and processes relating to Facebook Page, Instagram Creator Account, and Creator Studio.
After reviewing use cases and providing a detailed storyboard, the consultant:
The consultant also worked with their Video Designer and Marketing Team to write the script and provide direction for videos to promote the eLearning courses.
“Our consultant was such a great partner to work with and I'd recommend her to anyone and everyone! She was flexible, communicative, and expressed great learning design skills. The consultant was super proactive and didn't need my assistance working with stakeholders or our internal teams. This was so helpful and a super important trait for me. She is so easy and enjoyable to work with and I hope we get to partner together again soon. ”